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Bibliographie sur la persuasion publicitaire

La persuasion publicitaire, bibliographie des principaux auteurs


Voici une bibliographie des principaux chercheurs ayant travaillé sur la persuasion publicitaire


  1. Aaker D.A., Stayman D.M. et M.R. Hagerty (1986), Advertising Management, New Jersey : Prentice Hall, Inc.
  2. Aaker D.A., Stayman D.M. et R.Vezina (1988), "Identifying Feelings Elicited by Advertising", Psychology and Marketing, 5(1), pp.1-16. 
  1. Aaker, D. A. et D. M. Stayman. 1990. "Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact", Journal of Advertising Research, August/September 1990, pp.7-17.
  2. Allen C.T. et J.T.Madden (1985), "A closer look at classical conditioning", Journal of Consumer Research, vol.12, pp 301-314.
  3. Batra, R. et M.L. Ray (1986), " Affective Responses Mediating Acceptance of Advertising", Journal of Consumer Research, 13, pp.234-249.
  4. Bauer R. et S. Greyser (1968), Advertising in America: The Consumer View, Boston, MA: Harvard University, Graduate School on Business Administration, Division of Research.
  5. Baumgartner, H. et J. Steenkamp (1996), "Exploratory Consumer Buying Behavior : Conceptualization and Measurement", International Journal of Research in Marketing, 13, pp. 121-137.
  6. Beattie, D.K. (2000), "Creativity in Art: the Feasibility of Assessing Current Conceptions in the School Context Assessment", Education, vol.7, issue 2, pp.175-192.
  7. Bransford, J.D. et N.S. McCarrel (1974), "A Sketch of a Cognitive Apporach to Comprehension" in W.Weiner et D.S. Palermo (Eds), Cognition and the Symbolic Processes, Hillsdale NJ : Lawrence Erlbaum Associates.
  8. Brown, S.P., Homer, P.M. et J.J. Inman (1998), "A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses", Journal of Marketing Research, 35 (1), pp.114-126.
  9. Cacioppo, J.T. et R.E. Petty (1979), " Effects of Message Repetition and Position on Cognitive Responses, Recall and Persuasion", Journal of Personality and Social Psychology, 37, pp.97-109.
  10. Cacioppo, J.T. et R.E. Petty (1982), "The Need for Cognition", Journal of Personality and Social Psychology, 42, pp.116-131.
  11. Cacioppo, J.T., Petty, R.E., Feinstein, J. et B. Jarvis (1996), "Dispositional differences in Cognitive Motivation : the Like and Time of Individuals varying in the Need for Cognition", Psychological Bulletin, 119, pp.197-253.
  12. Feasley, F.G. et E.W. Stuart (1987), "Magazine Advertising Layout and Design : 1932-1982", Journal of Advertising, vol.16, n°2, pp. 20-25.
  13. Feldman, L.A. (1995), "Valence Focus and Arousal Focus, Individual Differences in the Structure of Affective Experience", Journal of Personality and Social Psychology, 69, pp. 153-166.
  14.  Feynman, R. (1985), QED, The Strange Theory of Light and Matter, Princeton Science Library.
  15. Foxall, G.R. et S. Bhate (1993), Cognitive Style and Personal Involvement as Explicator s of Innovative Purchasing of Healthy Food Brands", European Journal of Marketing, 27(2), pp.5-16.
  16. Herr, P.M. (1986), "Consequences of Priming : Judgment and Behavior", Journal of Personality and Social Psychology, 51 (December), pp.106-115.
  17. Kapferer, J.N. et G.Laurent (1983), "Les profils d'implication", Recherche et Applications en Marketing, n°1, pp.41-57.
  18. Kim, J., Lim, J.S. et Bhargava, M. (1998), "The Role of Affect in Attitude Formation : A Classical Conditioning Approach", Academy of Marketing Science, vol.26, pp.143-152. 
  19. Ladvidge, R.J. et G.A. Steiner (1961), "A Model for Predictive Measurements of Advertising Effectiveness", Journal of Marketing, 25, pp.59-62.
  20. MacKenzie, S.B., Lutz, R.J. et G.E. Belch (1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness : A Test of Competing Explanations", Journal of Marketing Research, 23, pp.130-143.
  21. McQuarrie, E. F. et D. G. Mick (1993), "Reflections on the Incidence of Classical Rhetorical Figures in the Headlines of Contemporary Advertisements," in Advances in Consumer Research, Vol. 20, eds Leigh McAlister and Michael L. Rothschild, Provo, UT: Association for Consumer Research, pp.309-313.
  22. Mittal, B. (1994), "Public Assessment of TV Advertising, Faint Praise and Harsh Criticism", Journal of Advertising Research, (January), pp.35-53.
  23. Otnes, C., Oviatt, A. et D.Treise (1995), "Views of Advertising Curricula from Experienced Creatives", Journalism Educator, (49), pp. 21-30
  24. Ozanne, J.L., Brucks, M. et D. Grewal (1992), "A Study of Information Search Behavior during the Categorization of New Products", Journal of Consumer Research, 18, 4, pp. 452-463.
  25. Pavelchak, M.A., Gardner,M.P. et V.C. Broach (1991), "Effect of Ad Pacing and Optimal Level of Arousal on Attitude Toward the Ad", Advances in Consumer Research, vol.18, pp.94-99.
  26. Reid, L.. et L.C. Soley (1981), "Another Look  at the Decorative Female Model : the Recognition of Visual and Verbal Components", Current Issues and Research in Advertising, pp. 122-133.
  27. Rossiter, J.R. et L. Percy (1985), "Advertising Communication Models" in E.C. Hirschman and M.B. Holbrook (eds), Advances in Consumer Research Vol. XII.
  28. Rossiter, J.R. et L. Percy (1987), Advertising and Promotion Management, New York :MC Graw Hill.
  29. Steenkamp, J.B.E. et H. Baumgartner (1995), "Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level", International Journal of Research in Marketing, vol.13, pp.319-329.
  30. Valette-Florence, P.(1989), "Conceptualisation et mesure de l'implication", Recherche et Applications en Marketing, vol. III, n°4, pp.23-56
  31. Veryzer, R.W. et J.W. Hutchinson (1998), "The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs", Journal of Consumer Research, vol.24, March 98, pp.374-394.
  32. Westbrook, R.A. (1987), "Product/Consumption-Based Affective Responses and Postpurchase Processes", Journal of Marketing Research, vol.24, pp.258-270.
  33. Wright, P.L. (1974), "On the Application of ¨Persuasion Theory in Social Marketing"in J.N.Sheth et P.L.Wright (Eds), Marketing Analysis for Societal Problems, University of Illinois, pp.101-122.
  1. Aaker, D.A. et D.M. Stayman (1988), "What mediates the Emotional Response to Advertising ? The Case of Warmth" in Cognitive and Affective Responses to Advertising, P.Cafferata et A.Tybout, eds Lexington, MA : Lexington Books, 1989.
  2. Abernethy, A.M., Gray, J.I. et H.J. Rotfeld (1993), "Combinations of Creative Elements in Radio Advertising", Journal of Current Issues and Research in Advertising, vol.15, n°1 (Spring 1993), pp. 87-99.
  3. Ahlering, R. F. (1987), "Need for cognition, attitudes, and the 1984 presidential election", Journal of Research in Personality, 21, pp.100-102.
  4. Akaike, H. (1987), "Factor Analysis and AIC", Psychometrika, vol. 52, pp. 317-332.
  5. Alba, J. et J.W. Hutchinson (1987), "Dimensions of Consumer Expertise", Journal of Consumer Research, 13 (Mars), pp. 411-454.
  6. Alcuaz, M. (1984), "Contemporary Idioms of Surrealism", Dreamwork, vol. 4, N°1, pp. 59-69.
  7. Alden, D. L., Hoyer, D.W. et al. (1993), "Identifying Global and Culture-Specific Dimensions in Humor in Advertising: A Multinational Analysis." Journal of Marketing, 57(2), pp. 64-75.
  8. Alden, D.L., Mukherjee, A. et D.W. Hoyer (2000), “The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.” Journal of Advertising, pp.1-15. July, 2000.
  1. Alsop, R. (1988), "Advertisers See Big Gains in Odd Layout", Wall Street Journal (June 29), 23.  
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  3. Alvey, P. (1991), "Design Revolutions : Technology's Impact on the Advertising Designers Creative Problem Solving Process : An Exploration", Proceedings of the 1991 American Academy of Advertising, Rebecca Holman, ed., pp. 104-113.
  4. Alwitt, L.F. (1987), "Components of the Likability of Advertising", Presentation to the Stellner Symposium on Uses of Cognitive Psychology in Advertising and Marketing, University of Illinois, May 1987.
  5. Amabile, T. M. (1988), "A Model of Creativity and Innovation in Organizations", Research in Organizational Behavior, vol 10, Barry M.Staw and LL Cummings, ed Greenwich, CT : JAI Press, pp. 123-167.
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  7. Amabile, T.M. (1990)," Within you, without you : the social psychology of creativity and Beyond", Theories of Creativity, Mark A.Runco et R.S. Albert, eds, Newbury Park, CA: Sage Publications.
  8. Amabile, T.M. (1999), "How to kill Creativity". Harvard Business Review, September-October, 1998, pp.77-87.
  9. Ancona, D. G. et D.F. Caldwell (1992),"  Bridging the Boundary: External Activity and Performance in Organizational Teams", Administrative Science Quarterly, vol. 37, issue 4, pp. 634-665.
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  11. Anderson, R. et S.R. Levin (1976), "Young Children's Attention to Sesame Street", Child Development, 47, pp. 806-811.  
  12. Andrews, J. et D.C. Smith (1996),"In Search of the Marketing Imagination : Factors Affecting the Marketing Programs for Mature Products", Journal of Marketing Research, vol. 33, n°2, pp. 174-188.
  13. Andrews, J.G., Durvasula, S. et S.H. Akhter (1990),"A Framework for Conceptualizing and Measuring the Involvement construct in Advertising Research", Journal of Advertising, 19(4), pp.27-40.
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  16. Areni C. (2002), 'The proposition-probability model of argument structure and message acceptance', Journal of Consumer Research, vol.29:2, pp. 168-187.
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  19. Austin, J.H. (1978), Chase Chance and Creativity, NY Columbia University Press.
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  32. Barron, F. (1988), "Putting Creativity to Work" in R. Sternberg, ed. The Nature of Creativity : Contemporary Psychological Perspectives, pp. 76-98. NY : Cambridge University Press.
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  36. Batra, R. (1986), "Affective Advertising : Role, Process and Measurement", in R.A.Peterson, W.D. Hoyer et W.R. Wilson (Eds), The Role of Affect in Consumer Behavior, Lexington, MA : Lexington Books, pp.53-85.
  37. Batra, R. et M.B. Holbrook (1990), "Developing a Typology of Affective Responses to Advertising", Psychology and Marketing, vol.7(1), pp.11-25.
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  1. Belch, G.E. et M.A. Belch (1984), "An Investigation of the Effects of Repetition on Cognitive and Affective Reactions to Humorous and Serious Television Commercials", Advances in Consumer Research, vol. 11, pp.4-10.
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