E-commerce Video Series: Thomas Mueller, global director of customer experience, Siegel + Gale

Thomas Mueller, global director of customer experience, Siegel + Gale explains why brands don't have to be everywhere at once in order to be successful -- and other e-commerce and branding tips -- with Direct Marketing News Web editor Allison Schiff. This video is Part 2 in the Direct Marketing News "E-commerce Video Series." Please visit www.dmnews.com for more need-to-know e-commerce coverage. Siegel+Gale won a 2012 People's Voice Webby Award in the school/university category for its website design work completed on behalf of the University of the Arts. The agency's own website, www.siegelgale.com, was nominated for a Webby in the professional services category."

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Thomas Mueller Siegel and Gale customer experience e-commerce branding retail personalization Direct Marketing News

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