#numérique #innovation #futurs possibles maria mercanti-guérin / docteur en sciences de gestion
#numérique #innovation #futurs possibles

Introduction to Electronic Marketing

Brief overview of electronic marketing, opportunities and challenges in the Internet Commerce. Gives a general illustration of how emarketing works. Great introduction for newcomers and a refreshing systematic review for seasoned marketers."

emarketing Electronic marketing internet promotion email commerce communication web e-marketing